are some ways to bring in more business, more clients
and more profits for your business each year.
#1 - Expand Your Services
Are you still offering the
same, old services to your target market year-after-year? Then it may be
time to ask yourself how you could ADD new products and/or new
services to your current business.
Think along the lines of
diversifying your product or services (such as
building up a back-end line offering supplements, workout gear etc) - so
as to give your current clients greater OPTIONS and a WIDER selection.
#2 - Target Other Markets
If you're currently
training only adults, start marketing (and getting certified) to
work with kids as well. If you're targeting only the office/working
population at the moment, try reaching out to the stay-at-home
population segment as well etc etc .......
Whatever it is, look out
for, and target other untapped markets
with huge growth potential.
- Implement A Referral System
Set up a referral system
so that you can attract a steady stream of referrals to you
all-year long. Make sure you have a list of procedures to follow
through on all referrals, as well as a reward/incentive system in
place to reward those who bring in these additional revenue for
#4 - Increase Your Prices
Most trainers out there
try to compete on price alone (which NEVER EVER work out
for any type of business in the long run), and in the process,
seriously undermine their own
fitness business and their own worth. So do yourself a favour, and
STOP charging low rates or giving discounts to attract clients.
Instead, start looking for ways to add value to
your services so that you can justify increasing
your hourly rates.
#5 - Be Visible
In order to grow your
business, you need to make sure that you are out there
in front of people where others can FIND you and your
To quote marketing guru
Dan Kennedy: "You Can't Do Business Sitting On Your Ass."
So, in order to increase your business and profits, make sure you
first seek to INCREASE your visibility to the world
online and offline, go to networking events, send out media
releases, hand out flyers at street corners, or list yourself in
local fitness directory.
Whichever method you
choose, JUST DO IT!
Always remember: If
People Can't Find You, You CAN'T Do Business!
We hope you have enjoyed reading the above article:
"How To Grow Your Fitness Business".
This article is taken from the archive of our monthly fitness ezine sent
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