Secrets To Getting More Clients For Your Fitness Business



Getting a continual stream of clients is the Life-Blood of any fitness/wellness business.

The following strategies will ensure that you have what it takes to attract clients to you :


#1 - Make Sure that People Know That You Exist


You may be the BEST trainer/coach in the world, but if nobody knows who you are or what you do, your chances of attracting clients is practically NIL


So always make it a point to get right in FRONT of your target audience.  


Shout From The Roof, if you have to.


Whatever it is, make sure that people know that you and your business EXIST!


Explore and experiment with different ways - both online and offline - to publicize and showcase your services and expertise to your target market.   


And always remember: only by Making Yourself Known to your prospects would you stand a chance of building up your client base in the long run!


#2 - Make Sure That You have Credibility 


Do you walk, talk, dress and live like a Fitness/Wellness Pro?  

Do you possess the passion as well as the credentials?

Do people know who you are in the fitness/wellness industry?

Are you continually adding new credentials to your portfolio? 


And finally, if you were to look at yourself in the mirror, would you really want to HIRE someone like yourself to be your own Fitness/Wellness Coach? 


If you can honestly answer 'Yes' to the above questions, then you would have what we call - credibility - in the eyes of others.  


And credibility - would ultimately DRAW clients to you.


#3 - Make Sure That You Are Really Good At What You Do 


It doesn't matter whether your area of expertise is one-to-one personal training, group exercise, yoga or even pole dancing - the main thing to focus on is: being really good at what you choose to do!

Only then, would you be able to build up a stellar reputation, develop a faithful following, and get the word going around.

And when word about your abilities and professionalism get spread around, it's just a matter of time when clients come knocking on the door.



#4 - Make Sure That You Connect To Your Prospects


Always make it a point to really listen to your prospects and develop genuine relationships with them - beyond dollars and profits.

Pay attention to what they want and what they need, and then formulate a solution and plan of action for them accordingly.

And most importantly, treat them as you yourself would like to be treated, and always work towards maximizing your relationships with all that you come into contact with.



#5 - Make Sure That You WOW Your Prospects  


Nothing drives clients faster to your door than developing a reputation for over-delivering on your promises and creating out-of-this-world extraordinary experiences.

Make it a point to stand out from the pack and rise above the average and ordinary fitness/wellness service providers that are just too common nowadays.

Whatever that you do, aim to do it BETTER and DIFFERENTLY from your next-door competitor.

Let clients really see and experience the DIFFERENCE when they compare you to the competition.   


We hope you have enjoyed reading the above article: "Mistakes To Avoid In Your Fitness Business".


This article is taken from the archive of our monthly fitness ezine sent out to Singapore fitness professionals. If you wish to receive our ezine or newsletter, please subscribe here


Like to read more? Please click on the following link to access more fitness articles for professionals.



Like to leave a comment? Or even contribute your own ideas and experiences?


Drop us an e-mail and share with us your thoughts. 








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