Getting a continual
stream of clients is the Life-Blood of any
The following strategies will ensure that you have what it takes to
attract clients to you :
#1 - Make Sure that People
Know That You Exist
You may be the BEST
trainer/coach in the world, but if nobody knows who you are
or what you do, your chances of attracting clients is
So always make it a point to
get right in FRONT of your target audience.
Shout From The Roof,
if you have to.
Whatever it is, make sure that
people know that you and your business EXIST!
Explore and experiment with
different ways - both online and offline -
to publicize and showcase your services and expertise to
your target market.
And always remember: only by
Making Yourself Known to your prospects would you
stand a chance of building up your client base in the long run!
#2 - Make Sure That You
Do you walk, talk, dress and
live like a Fitness/Wellness Pro?
Do you possess the passion as
well as the credentials?
Do people know who you are in
the fitness/wellness industry?
Are you continually adding new
credentials to your portfolio?
And finally, if you were to
look at yourself in the mirror, would you really want to
HIRE someone like yourself to be your
own Fitness/Wellness Coach?
If you can honestly answer
'Yes' to the above questions, then you would have what we
call - credibility - in the eyes
And credibility - would
ultimately DRAW clients to you.
#3 - Make Sure That
You Are Really Good At What You Do
It doesn't matter
whether your area of expertise is one-to-one
personal training, group exercise, yoga or even pole
dancing - the main thing to focus on is: being
really good at what you
choose to do!
Only then, would you be able to build up a stellar
reputation, develop a faithful following, and get
the word going around.
And when word about your abilities and
professionalism get spread around, it's just a
matter of time when clients come knocking on the
Make Sure That You Connect To Your Prospects
Always make it
a point to really listen
to your prospects and develop genuine
relationships with them - beyond
dollars and profits.
Pay attention to what they want and
what they need, and then formulate
a solution and plan of action for them
And most importantly, treat them as you
yourself would like to be treated, and
always work towards maximizing your
relationships with all that you
come into contact with.
#5 - Make Sure That
You WOW Your Prospects
Nothing drives clients
faster to your door than developing a reputation for
over-delivering on your
promises and creating out-of-this-world
Make it a point to stand out from
the pack and rise above the average and ordinary
fitness/wellness service providers that are just too
Whatever that you do, aim to do it
BETTER and DIFFERENTLY
from your next-door competitor.
Let clients really see and experience the
DIFFERENCE when they compare you to the
We hope you have enjoyed reading the above article:
"Mistakes To Avoid In Your Fitness
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