What do Eric Cressey, Martin Rooney,
Jason Ferrugia and Mike Boyle - all have in common? Unless you have
been living in a cave, you would undoubtedly know that they are some
of the BIGGEST and Most Respected names in the fitness industry in
the world today, and also Highly-Successful entrepreneurs
and business owners in their own right.
All of them share certain unique
experiences and characteristics which help to propel them to the very
top of their respective fitness niches.
Here, we will share with you some of the invaluable lessons that we have
managed to glean from their respective success stories:
Lesson #1 - Listen To Your Customers
All successful fitness pros LISTEN to
their clients and GIVE them what they want. Unless you learn to really
listen to your
clients, and cater to their fitness needs, you will NEVER
succeed! So take a moment to really listen to, and take
heed of what your target niche's needs and wants
are, and then meet these needs by packaging it all up to sell
Lesson #2 - Deliver Extraordinary Experiences
In order to keep your clients coming
back for more and to attract hordes of new ones, you have to make
sure that your fitness services STAND-OUT
from all the rest! Create such a vibrant, unforgettable and
stimulating experience for your clients - that they can't
help but become raving fans, and actively spread the word
on your behalf - on how GREAT you and your business are!
Highly-successful fitness pros
focus on what they do BEST and LOVE! Avoid the temptation to
be a COPYCAT - following blindly the latest fads
and trends in the industry. Ultimately, you may end up
nothing more than a Cheap Imitation of others!
Always focus and fall back on your own strengths,
your own prior experiences and your own
beliefs - and let them be your guiding
light in creating your own business approach.
#4 - Maximize Relationships
The BEST and the most
SOUGHT-AFTER fitness pros in the fitness industry are
invariably those who learn how to connect
to their clients on ALL levels -
mentally, intellectually and
emotionally. Every one of the
above-mentioned fitness pros are EXPERTS in
Human Relations &
Interpersonal Communication. Work towards
being "THE" solution to your clients in their lives, and
they can never do without you again!
Lesson #5 - Network With Like-Minded People
TOP fitness pros spend as much
time networking with other
like-minded, highly-successful 'go-getters' - as
they do on their own day-to-day businesses and coaching.
If you truly want to succeed, make sure that you constantly
surround yourself with TOP-NOTCH people - those who are
BETTER and MORE successful than you are. Only then, can you
learn from them, rise up and be just as successful!
We hope you have enjoyed reading the above article:
"Business Lessons From Top Fitness Pros".
This article is taken from the archive of our monthly fitness ezine sent
out to Singapore fitness professionals. If you wish to receive our ezine
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