following are some of the most common fitness business mistakes that you
MUST avoid if you like to enjoy success in
your fitness career.
Mistake #1 - Following The Crowd
This is the typical
mistake of 'going with the flow' or what human behaviour
experts call the "monkey see, monkey do" phenomenon.
In other words, whatever
is the Latest, the Newest, or the most Fashionable
training tool, approach, or principle in the market right now, the
average fitness pro would be saying to himself/herself: "Hey, if
others are doing it, let's do it too!"
Actually, going with the
crowd - strictly in a sense - may NOT be a bad thing in itself. In fact,
it has its place and occasion depending on numerous factors.
However, when it is done
- merely to keep up with the crowd, or 'to be one of the Joneses' with
absolutely NO consideration
of your own business direction, target market,
area of expertise, strengths/weaknesses
or even your own personality - is a TRAGEDY waiting to
STOP worrying about what others are doing and STOP
following the crowd!
Develop your own
unique style, approach or philosophy based on your own
strengths, your own personality and your own business
strategy and simply focus on doing what you do BEST!
Mistake #2 - Lacking Proper Systems In Place
Do you have a proper
Client Marketing System in place?
Do you happen to have
a Client Retention System in place?
Or what about a
Client Referral System?
If you answer "No" or
"Don't Know" or worse "Don't Care" to any of the above, you are in
By "systems" we mean
having a Step-By-Step Action Plan that you can
follow and replicate each
and every time a particular situation arise so as to get your
For instance, if a
current client is coming to his/her tail-end of training sessions in
a package, you would immediately initiate Step A of
your Client Retention Strategy, follow by Step B,
and then Step C and so on etc etc ..... In other
words, there is a FIXED process of action to follow through for each
client when this particular stage is reached.
When you have systems
in place, EVERYTHING flows together seamlessly and that is when you
start reaping the REWARDS of your hard work!
Mistake #3 - NOT Investing In Yourself
When was the
last time you attended a conference, seminar or workshop
related to fitness, marketing or self-improvement?
How long has
it been since you last signed-up for a course on a subject
pertaining to your business/area of interest ?
When was the
last time you went online to do some serious research and
note-taking on the latest developments in the fitness
The point is
this: if you're NOT investing in your own
education, or keeping up with the changes around you, or
upgrading on a regular basis (as in every 2-3 months or
so), you are only setting yourself up for FAILURE!
there is NO end to learning, and the world does
NOT stay still for you.
learning for life and build the discipline to
set aside time for yourself to focus on
your own upgrading and re-education.
Mistake #4 - NOT Seeking Out A
fitness pros try to "go at it alone", or at best, seek out a
few like-minded buddies (who, unfortunately, are all at the
SAME level of know-how and experience as one another)
and then they wonder why things are NOT working out well for
industry, including the fitness one, there are always going
to be people around who have MORE expertise, MORE experience
and MORE know-how than you and us combined!
These are the
MENTORS who are there to help you in your
upon their vast knowledge and experience, you can actually
by-pass many of the potential landmines in the fitness
business and drastically cut-short your own learning curve!
So, start by
developing a humble learner's attitude, and actively seek
out those who can be Potential Mentors to help you out in
your career and business.
Mistake #5 - NOT Proactive Enough
actively seeking out new business,
new clients and new opportunities every single day?
Or are you
just sitting-by passively, waiting for business to drop
miraculously into your lap?
folks: you have to be PROACTIVE in your business:
from building your networks, to your follow-up efforts on
any initial calls or contacts from prospects, right down to
marketing and publicity efforts .....
Always keep in
mind: ACTION - not inaction - is your
Key To Success!
Mistake #6 - Failing To Build Proper Relationships
saying: "People DON'T care how much you know, they want to know
how much you CARE!"
certifications, qualifications and awards that you have will
count for NOTHING in your clients' eyes if you
FAIL to connect and relate to them on a personal level.
A trainer who has
just a basic fitness cert but with SUPERB inter-personal skills
will almost certainly be 100% More Successful
than another who may have a Ph.D. in Sports Science but LACKING
the proper inter-personal and relationship skills!!!
building deep and meaningful relationships
with your clients, your acquaintances and even your competitors,
and see for yourself how success automatically follows you
wherever you go!
We hope you have enjoyed reading the above article:
"Killer Mistakes That Fitness Pros Make
And How To Avoid Them".
This article is taken from the archive of our monthly fitness ezine sent
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